90% of personal post is really just:

90% of personal essays is really just:

-> Observing details

-> Finding meaning

-> Telling stories

The little stuff that makes all the difference.

On LinkedIn, a post is either a story post or an information post. Or in other words, people write personal essays.

Usually, personal essays start with an observation:

For example, “Top 1% creators on LinkedIn use their personal photos.”

Then, they will try to tell the meaning behind this observation:

  • Using photos
    More impressionsEnhances authenticityConsistency and authenticity
  • More impressions
  • Enhances authenticity
  • Consistency and authenticity

Sometimes, these images are used to tell stories:

  • Visiting new places
  • Networking events
  • Meetings

All the images likely will tell a story. This has more impact on the reader than some random ideas.

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