Most creators post here.

Some post on Instagram.
Some post on Substack.
Some post on LinkedIn.

(All of them are borrowed land.)

Your account can be banned.
Your content can be throttled.
Your reach can vanish overnight.

So…

If you’re serious about your legacy → build your website.

That’s the only place you own your space.
That’s the only place you control the archive.
That’s the only place your story lives forever.

Start on LinkedIn if you must.
Grow on Instagram and Substack too.

But don’t stop there.

Build your own site.

Don’t be short-sighted → see the big picture.

♻️ Repost this for someone who’s only building on borrowed land.

P.S. Have you ever lost access to a platform you built for years? Comment below.