Why it is important to build a personal brand in college? NEWSLETTER- 15-4-2023

woman sitting on brown wooden chair while using silver laptop computer in room — Girl building a personal brand in College

Building a personal brand in college

Building a personal brand in college is not only a way to showcase your skills and interests, but also a valuable strategy to prepare for your future career. A personal brand is a combination of your identity, values, strengths, and goals that you communicate to others through various platforms and channels. By creating and maintaining a consistent and authentic personal brand, you can:

Stand out from the crowd and differentiate yourself from other students and graduates
Attract opportunities that align with your passions and aspirations
Build a network of connections and relationships that can support your professional growth
Demonstrate your credibility and expertise in your chosen field or industry
Increase your confidence and self-awareness

To build a personal brand in college, you need to:

Define your purpose and vision: What are you passionate about? What are your goals and values? What makes you unique?

Identify your target audience: Who do you want to reach and influence? What are their needs and expectations? How can you provide value to them?

Choose your platforms and channels: Where do you want to showcase your personal brand? How do you want to communicate with your audience? What are the best tools and methods for your message?

Create and share relevant content: What do you want to say and show? How can you express your personality and voice? How can you engage and interact with your audience?

Monitor and update your personal brand: How do you measure your impact and feedback? How do you keep your personal brand fresh and relevant? How do you adapt to changes and challenges?

Building a personal brand in college is not a one-time project, but an ongoing process that requires time, effort, and creativity. However, the benefits of having a strong personal brand are worth it, as it can help you achieve your personal and professional goals.

What am I reading?

I am still reading Swan Song by Robert McCammon . I am half way through it hopefully going to complete the novel this week.

What course am I presently taking up?

Coursera’s Google UX/UI certification and I have completed the fundamentals 4 weeks course.

DRH update

Building my Linkedin Page of the company, and trying to get leads for the new program launch. Trying to learn cold emails and DMs as well. (Any help in this matter is greatly appreciated)

Tricks and Tips I Learned This Week

One tip that actually helped me a lot on content creation is not to look at the numbers or competitors.Just enjoy making videos or writing. Do it for three months. This is like a test to see if you can really sustain in the content creation business for a decade or so. If we are always worried about views, and other creators’ growth we will surely get frustrated and stop making content completely.